The Real Estate of the Internet

Ok I know - the internet doesn't have houses, streets and office blocks, but despite its ethereal presemce there are some similarities. The internet has almost discernible areas like a big city - bad and sleazy neighbourhoods where you have to watch out full of illicit content,informative and educational areas, expensive and middle class areas of academia where like minded people hang out.

Just like real estate - values are starting to be attached to individual pages on the internet. Some high ranking web sites or blogs attract lots of targetted traffic and as such have a high value. Ok I know - the internet doesn't have houses, streets and office blocks, but despite its ethereal presence there are some similarities. The internet has almost discernible areas like a big city - bad and sleazy neighbourhoods where you have to watch out full of illicit content, informative and educational areas, expensive and middle class areas of academia where like minded people hang out.

Just like real estate - values are starting to be attached to individual pages on the internet.

Some high ranking web sites or blogs attract lots of targeted traffic and as such have a high commercial value. Almost all the people I know who work in the Search Engine Optimisation area have little web projects they are slowly nurturing up through the search engine rankings. The value of a page of text and pictures hosted on a $50 dollar web account can be incredible.

There is often little obvious value other than a high page rank and rating in a Search engine for commercial keywords.

The skill of promoting web sites and organic search results can literally be a license to print money. However as always it's not quite as simple as that.

What does a high ranking for a search term bring to your site ?

Well for a start it brings a visibility of your goods and services to people who are actively searching on those search terms. That's very targeted traffic - if I type "Sony Televisions" into Google - there is a distinct possibility I am looking for a new Sony television. That's extremely valuable to anyone who has Sony televisions for sale. A high position for a search term is a distinct business asset and potentially it has great value.

Many Internet businesses with huge turnovers have limited physical assets - what they have is a name and a presence on the Internet. They also are very visible in the search engines - type any manner of electrical product into Google and there's a very high chance you will find a few

Ebay or amazon links on the first page. For every person who clicks on their links that's a free targetted lead appearing on their site.

This is why Search Engine Optimization is so important to any business with an internet presence. A high ranking for specific keywords can bring literally thousands of highly targeted sales leads to their web site - all for free ! There are many ways of increasing your web presence and ranking for specific keywords - often it is not that difficult to rank highly depending on the competition of the words. There are many things which you can do cheaply or for very little cost which will improve your rankings.

This article will not discuss there factors but there thousands of documents out there that do - just search on "improve search engine rankings" or "SEO". There is nothing very difficult but it can be time consuming and labour intensive.

Any time or money invested in promoting your rankings is however very well spent. If done correctly you are actively marketing your company, bringing in sales leads and also creating a very tangible business asset at the same time.

If you have a business with an internet site or are about to create one - spend some time researching this. It is easy to spend thousands on creating a stunning web site which has absolutely no business benefits (apart from maybe a tax loss). Search engine Optimisation can be done fairly inexpensively by a professional or even by yourself if you invest the time in learning. It can however bring huge commercial rewards.

3 comments (click to leave a comment):

Anonymous said...

I blօg fгequently and I truly appreciate yoսr content.
Your article has really peaked my interest. I am going tо
book mark yοur blog and keep cheϲking for neա details about once a weeҡ.
ӏ opted in for your Feed tօо.

my homepage ... voyance par telephone

Anonymous said...

Way cool! Some very valid points! I appreciate you writing
this article plus the rest of the site is really good.


my site: custom logo golf balls

Anonymous said...

jordan 1 mid
yeezy 500 blush
yeezy 350
off white
Golden Goose Deluxe Brand
ggdb outlet
fear of god t shirt
Travis Scott Jordan
fear of god essentials hoodie
supreme clothing

 
Designed by Softors Web Development. Script by Wordpress